Purpose

The purpose of this study will be to check exactly how “mommy admirers” effect on the present habits regarding parasocial relationships ranging from fans and you can idols also to acquire greater insights into the reasons hidden the latest acquisition of idol dolls. While doing so, from the including the enjoy and you will views out of men idol fans, the analysis seeks so you’re able to increase the fresh knowledge of fan conclusion and promote knowledge of the new reasons riding idol-doll consumption.

Design/methodology/method

Providing idol-doll customers just like the search objects, this research conducted textual study as well as in-breadth interviews to understand more about fans’ reasons for purchasing idol dolls. Read more